HC supports innovators, leaders, managers and visionaries in their endeavors to succeed. We help you to make intelligent decisions about online strategy, communications and brand.

Analysis, research, thinking, vision, experience, instinct and passion... about what works online and what doesn't. This is what our clients expect from HC.

Great customer service goes beyond the talent to do things; it begins with the insight that we can only support your success if we understand your needs and those of your customer.

Don't hesitate to email or phone HC. We look forward to answering your questions and helping you overcome common challenges. How can HC help you, today?

Encounter HC's expert opinions and comments about online strategy, e-economy, interaction, emerging best practices and new ideas. We share information and wisdom with you.

What HC does for our customers demands knowledge, wisdom, experience and strong instincts. Learn about the online and interactive from us - we know things.

Over five million Romanians use the internet; they are using the internet to make informed decisions about love, life, real estate, what they will eat for lunch, how to raise their children, and much more.

We do exciting things. There is no one else in Bucharest more willing to tell what is really going on. We share our views and opinions with the Press and others.

Archive for the ‘OFFLINE Beat’ Category

Concerns rise about Societe Generale

Monday, February 18th, 2008

France’s second largest bank, Societe Generale, and parent of the Romanian bank, (BRD) has real problems. As more information about Societe Generale’s losses in the credit market scandal becomes public, its shares are falling across several European exchanges from Berlin to Paris. On Friday, SOGN Paris shares closed down 2.28 percent at 76.22 Euro.

Standard & Poor criticizes Societe Generale’s lack of risk management strategy and security deficiencies as a bigger problem than possible writedown losses from the US issue. Last month, Jerome Kerviel, a young trader for Societe Generale, caused a 4.9 Billion Euro loss.

In 1995, Nick Leeson bankrupted the British bank, Barings, after he lost $1.38 billion on Asian futures markets. The loss wiped out the bank’s cash reserves and brought it into bankruptcy overnight.

With the outlook for Societe Generale in the negative, customers have reason to be concerned.

See the bad news in the video below.

……………………………………………………….

<a href="http://youtube.com/watch?v=WhiJjkSAJS0">http://youtube.com/watch?v=WhiJjkSAJS0</a>

……………………………………………………….

Sphere: Related Content

Ballmer’s financial instincts are questioned

Friday, February 15th, 2008

Yahoo! Board of Directors had a change of heart and rejected Steve Ballmer’s offer for 42 Billion dollars. Since the unsolicited bid by Microsoft, Yahoo! has been talking to Time Warner-owned AOL, Rupert Murdoch, Google, and others.

On Wall Street, financial analysts criticize Ballmer’s zeal for Yahoo! and believe the 42 Billion dollar bid is not merited- a higher offer would be considered “ridiculous”.

Meanwhile, Microsoft stock tumbled in the New York Stock Exchange. Some critics believe this is because the market does not agree that Yahoo! brings value to Microsoft. Today, Microsoft stock closed at $28.42 representing a 40 Billion dollar drop in Microsoft value- almost the same amount bid for Yahoo!

See the video below to see a viral user video that portrays a negative perception of Ballmer.

……………………………………………………….

<a href="http://youtube.com/watch?v=c3XdOl5YtLg&amp;feature">http://youtube.com/watch?v=c3XdOl5YtLg&amp;feature</a>

……………………………………………………….

Sphere: Related Content

Online spending going up as downturn begins.

Wednesday, February 13th, 2008

European markets look poised for a downturn as more information comes in on from banks on bad loans.

“We can’t just blame the Americans,” said an anonymous UK financial analyst. “The fact is that we all wanted to make money. The banks pushed money on the American market. We pushed the American real estate bubble as far as it could go and it burst.”

When things were looking up last month, the future was not bright. See the video below.

……………………………………………………….

<a href="http://youtube.com/watch?v=L_mVkODmzZA&amp;feature">http://youtube.com/watch?v=L_mVkODmzZA&amp;feature</a>

……………………………………………………….

As businesses around the world prepare for tough times, online spending appears to be increasing. According to online experts, online advertising, website development and social media investments are being pursued with greater tenacity. There is the hope that every little bit will help when the global economic downturns get scary.

Sphere: Related Content

No end in sight for the U.S. downturn

Tuesday, February 12th, 2008

There is no end in sight for the U.S. downturn. According to experts, there is a decline in sales across the board. Electronics, furniture and computers are getting less purchase- sales from computers stores are down five percent. In less than a year, gas prices rose 22 percent and so too the prices of many other products.

With bare necessities consuming a lot more of the American household budget, Americans are buying less. Sales are declining, demand for services waning, and it looks like the beginning of a widespread foreclosure on homes. The outlook is negative for Americans and the world.

……………………………………………………….

<a href="http://youtube.com/watch?v=PWLvc3AFtMg">http://youtube.com/watch?v=PWLvc3AFtMg</a>

……………………………………………………….

The Reverend Jesse Jackson, Sr. criticized the Bush Administration for inadequate measures regarding home foreclosures. Bush’s Project Lifeline provides a 30 day moratorium on foreclosures, but the Rainblow PUSH coalition explains that 90 days is better advised.

“People loosing homes will become people who loose jobs,” explains a concerned Chicago-land homeowner. “As unemployment rises, sales will decline further and faster. The Administration needs to be strategic in preventing a tragedy that will impact on the global economy. Bank writedowns are nothing in comparison.”

Got gold? Find out why you should have a little gold during a recession. See the video below:

……………………………………………………….

<a href="http://youtube.com/watch?v=8XImAwhzBJE&amp;feature">http://youtube.com/watch?v=8XImAwhzBJE&amp;feature</a>

……………………………………………………….

Sphere: Related Content

The Internet is the most powerful political campaign tool in 2008

Sunday, February 10th, 2008

The Internet is proving to be the most powerful political campaign tool in the 2008 Party races for a Presidential nominee.As Hillary Clinton recently found out, all the King’s horses and all the King’s men cannot put humpty dumpty back together again. Despite all her plans, her best game and years of wheeling and dealing with Democratic Party bosses. Barack Obama came from far behind and put her in the back seat of the Democratic ticket.

How did it happen? Obama’s campaign team and fans have overcome the impossible with a passionate integrated campaign strategy with heavy emphasis on the online. The political online strategy includes sophisticated websites, video and blogs.

will.i.am, front man for the Hip hop chart-buster, Black Eyed Peas, led the victory march when he put his “Yes We Can Song” video online. Based on a speech given by Obama, several celebrities sing parts of Obama’s speech. Featured is the beautiful Scarlet Johansson, Kareem Abdul Jabbar, Herbie Hancock, and others. See the Yes We Can Video below.

……………………………………………………….

<a href="http://youtube.com/watch?v=jjXyqcx-mYY">http://youtube.com/watch?v=jjXyqcx-mYY</a>

……………………………………………………….

The song and video which would have cost millions to make and months to produce was made in two weeks at no cost by will.i.am who was inspired by Obama and wanted to make a difference in American politics. The Obama presidential campaign team had no knowledge of what will.i.am was doing.

The video went viral overnight, registering approximately 16 Million views in the first week. Untold hundreds of thousands of Republicans, Hillary fans, and others were profoundly touched by the video and Obama’s message of unity, change and hope.

Many changed sides overnight. Two weeks later, Obama is being proclaimed as the next President of the United States of America.

Sphere: Related Content

Steve Ballmer opens up a can of Borg-style whoop ass.

Saturday, February 2nd, 2008

Is resistance futile?

Supposedly, Yahoo’s board of directors are considering Microsoft’s offer. But if resistance is futile, can Yahoo’s instinct for innovation survive assimilation? Or would a Microsoft takeover only accelerate what seems to the industry to be a gentle diminishment of the brand?

Is the not-so-hostile bid about online advertising revenues? Search technologies? Or both?

Or, is this $44 Billion bid an artifice for peers to consolidate advantages and confidence in the face of the economic slowdown and investors’ fears?

If slowdown and fear, what will Google do? Grab AOL?

We do know one thing: Ballmer is an animal. See what we mean in the video below:

……………………………………………………….

<a href="http://youtube.com/watch?v=Nc4MzqBFxZE">http://youtube.com/watch?v=Nc4MzqBFxZE</a>

……………………………………………………….

Source: The Unofficial Blog of Stan Faryna

Sphere: Related Content